Alfie Yee
Director of Marketing Asia Pacific -
Hilton
Alfie Yee joined Hilton Worldwide's Area office in Singapore as
Director of Marketing, Asia Pacific in May 2008 and in this
capacity leads the strategic development and implementation of
marketing strategy for Hilton Worldwide's portfolio of brands and
the HHonors Loyalty Programme across Asia Pacific region.
He has been instrumental in developing unique tactical
initiatives that drive revenue, market share and build customer
loyalty among Hilton Worldwide's traveller segments. Most recently,
he led the launch of Hilton's "Stay Hilton, Go Everywhere"
Asia Pacific campaign, an integrated advertising and promotion
campaign designed to raise brand awareness and drive revenues to
Hilton's Asia Pacific hotels.
Alfie brings with him a range of experience in strategic
marketing, brand development and product innovation and has worked
in variety of roles within the travel and media industry including
recent appointments within the InterContinental Hotels Group,
Singapore Tourism Board and MediaCorp Pte Ltd. Each of these
roles has required him to work across the different markets within
Asia Pacific including India, Japan, China and Australia.
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