David Ko
Executive Vice President, Asia Pacific -
Waggener Edstrom Worldwide
David Ko is executive vice president of Asia Pacific at Waggener
Edstrom Worldwide. He is a veteran of the Asia public relations and
marketing scene, with a wealth of experience accumulated over 20
years of agency and in-house experience. Founder of Shout
Communications, a pan-Asia boutique agency acquired by Waggener
Edstrom in 2005, David oversees Waggener Edstrom's Asia operations,
including China, Hong Kong, India and Singapore, as well as a
network of affiliates that spans major cities from Seoul to Kuala
Lumpur.
Before founding his own consultancy, David was Asia Pacific
director of marketing for Redback Networks Inc., a San Jose,
Calif.-based provider of networking solutions for the broadband and
optical transmission markets. In that capacity, he oversaw
Redback's corporate marketing programs for the Asian region,
covering countries extending from Japan and Korea in the north to
Australia and New Zealand in the south. Directing a dedicated team
of events, PR and field marketing experts based throughout the
region, he generated substantial buzz for this NASDAQ-listed
company within a short time. Prior to Redback, David headed up
Cisco Systems Inc.'s North Asia public relations as well as spent
more than five years in the PR agency field, working at
multinationals such as Hill & Knowlton and Edelman
International. A keen technophile, David was contributing
editor of IDG's PC World Hong Kong edition from 1993 to 1995, when
he wrote two monthly columns about Internet trends as well as
high-tech gaming and entertainment.
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