Gavin Mehrotra
Director International Media -
Coca-Cola
Gavin Mehrotra joined The Coca-Cola Company in 2003, based
in S. Africa and was Media Director for Coca-Cola Africa. He was
then transferred to Hong Kong as Media & Assets Director
responsible for N. Asia, Eurasia and the Middle East. Since 2007,
Gavin has taken over responsibility for Media and IMC for Asia
Pacific and is based in New Zealand. In 2010, Gavin was given the
additional responsibility of enabling markets to leverage the
Digital Ecosystem. Gavin is a member of the IMC Global leadership
team at Coca-Cola since 2005, the key objective of the team is to
provide thought leadership, tools and processes to enable Markets
to pursue excellence in Marketing Communications.
Prior to joining Coca-Cola, Gavin started his career with McCann
Erickson in Bahrain and over a period of 9 years, worked in
multiple markets, finally heading Universal McCann in
Malaysia.
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