Graham Fewkes
Asia Commercial Vice President -
Carlsberg
Graham Fewkes has over twenty years of brand-building experience
in the global drinks industry. He currently serves with the
Carlsberg Group as Commercial Vice President for Asia
& Africa Region, based in Hong Kong.
Upon graduating with a BA (Hons) degree from the University of
York in 1990, Graham first worked for Grand Metropolitan plc (now
Diageo) and Foster's Group. From 1996, he joined Scottish &
Newcastle plc, taking a range of sales and marketing roles within
the UK and Western Europe, including a spell as Marketing Director
for Alken-Maes, No.2 beer company in Belgium.
Immediately prior to taking up his Asian role, Graham worked
extensively across Eastern Europe with Carlsberg Group's
market-leading businesses in Russia, Ukraine, Kazakhstan,
Uzbekistan and the Baltic States. Since 2008, he has lived in
Kuala Lumpur and now Hong Kong with responsibility for commercial
development of both the Carlsberg Group's premium international
brand portfolio and wide-ranging local Asian drinks operations.
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