Malu Vasallo
Managing Director -
MEC, Philippines
Maria Luz Agbulos Vasallo is the Managing
Director of MEC, Philippines. She has more than 20 years experience
in the media industry and has worked on some of the country's
foremost client partners such as Colgate-Palmolive, Pfizer-Wyeth,
Caltex, Citibank, VISA, Fedex, United Laboratories, Johnson &
Johnson, Jollibee Foods Corporation, BPI/Ayala and
Wrigley.
She conceptualized and initiated the
development of Basic Advertising's innovative and breakthrough
media proprietary studies, like Predictive Study, Attentiveness
Study, and Share of Waking Hours etc. On top of that, she was the
Recipient of the 2002 McCann Erickson Leadership Award and the 2003
Most Valuable Player Award; which is only given to an individual
who has inspired, empowered, and supported her team to achieve
significant growth and business success.
Malu also instigated the establishment of
Universal McCann Media Academy (UMMA), a training hub for future
talents and current staff of UM, as well as for clients.
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